SERVICES
Branding / UX / UI
SECTOR
SmartWear
YEAR
2024
Harness AI to create a cohesive brand identity.
OVERVIEW
Create a brand where strategy, design, and storytelling were shaped through prompts and iteration rather than traditional creative processes.
THE CHALLENGE.
AI-driven brand creation
Use Perplexity.ai, Higgsfield.ai, and ChatGPT to develop an AI-crafted brand with a cohesive identity across all touchpoints.
AI
Working as part of an Agile squad I prioritised user needs and feedback. Throughout the process, I continued to review session recordings to learn more from the user.
COLOUR PALETTE.
Colour info to be updated
The discovery phase allowed me to review session recordings. I watched sessions from across 6 regions to help me understand the broader picture and identify behavioural patterns. I also worked with the Customer Support team, reviewing their observations.
COLOUR PALETTE.
Setting the design direction
Aligning my research with the team has allowed me to gain a profound understanding of the users' expectations and challenges. In my role, I focused on acknowledging the crucial significance of aesthetics and tone of voice in creating an outstanding experience and ensuring its delivery.
ICONOGRAPHY.
Setting the design direction
Aligning my research with the team has allowed me to gain a profound understanding of the users' expectations and challenges. In my role, I focused on acknowledging the crucial significance of aesthetics and tone of voice in creating an outstanding experience and ensuring its delivery.
THE LAUNCH.
Designing for users' needs, actions, and emotions.
Aligning my research with the team has allowed me to gain a profound understanding of the users' expectations and challenges. In my role, I focused on acknowledging the crucial significance of aesthetics and tone of voice in creating an outstanding experience and ensuring its delivery.
BOUTIQUE EXPERIENCE.
Evoking a mood and emotion that defines the experience.
A refined, intimate space where design, textures and emotion come together to create a sense of effortless luxury.
CAMPAIGN.
Introducing... UNLCKD
The new payment method experience had an immense impact on cart conversions, leading to a remarkable 6% uplift and an impressive revenue increase of £13,500,000 in the first 3 months of going live.
BRAND PACKAGING.
Positive results. Much more to do.
The new payment method experience had an immense impact on cart conversions, leading to a remarkable 6% uplift and an impressive revenue increase of £13,500,000 in the first 3 months of going live.
Harness AI to create a cohesive brand identity.
Harness AI to create a cohesive brand identity.
Harness AI to create a cohesive brand identity.
SERVICES
Brand / AI
SECTOR
eCommerce
YEAR
2025
OVERVIEW
Create a brand where strategy, design, and storytelling were shaped through prompts and iteration rather than traditional creative processes.
Create a brand where strategy, design, and storytelling were shaped through prompts and iteration rather than traditional creative processes.
THE CHALLENGE.
AI-driven brand creation
AI-driven brand creation
Use Perplexity.ai, Higgsfield.ai, and ChatGPT to develop an AI-crafted brand with a cohesive identity across all touchpoints.
Use Perplexity.ai, Higgsfield.ai, and ChatGPT to develop an AI-crafted brand with a cohesive identity across all touchpoints.
COLOUR PALETTE.
Colour info to be updated
Colour info to be updated
AI
AI
Working as part of an Agile squad I prioritised user needs and feedback. Throughout the process, I continued to review session recordings to learn more from the user.
ICONOGRAPHY.
ICONOGRAPHY.
Setting the design direction
Setting the design direction
A refined, intimate space where design, textures and emotion come together to create a sense of effortless luxury.
ICONOGRAPHY.
ICONOGRAPHY.
Setting the design direction
Setting the design direction
A refined, intimate space where design, textures and emotion come together to create a sense of effortless luxury.
THE LAUNCH.
THE LAUNCH.
Designing for users' needs, actions, and emotions.
Designing for users' needs, actions, and emotions.
A refined, intimate space where design, textures and emotion come together to create a sense of effortless luxury.
BOUTIQUE EXPERIENCE.
BOUTIQUE EXPERIENCE.
Evoking a mood and emotion that defines the experience.
Evoking a mood and emotion that defines the experience.
A refined, intimate space where design, textures and emotion come together to create a sense of effortless luxury.
CAMPAIGN.
CAMPAIGN.
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The new payment method experience had an immense impact on cart conversions, leading to a remarkable 6% uplift and an impressive revenue increase of £13,500,000 in the first 3 months of going live.
BRAND PACKAGING.
BRAND PACKAGING.
Lorem ipsum dolor sit amet.
Lorem ipsum dolor sit amet.
The new payment method experience had an immense impact on cart conversions, leading to a remarkable 6% uplift and an impressive revenue increase of £13,500,000 in the first 3 months of going live.