SERVICES
UX / UI / Brand identity
SECTOR
SmartWear
YEAR
2024
Enhancing the brand experience for Prevayl.
OVERVIEW
Prevayl presented me with an exciting challenge: to develop a fresh, modern brand identity for their fitness app. I was all in.
THE CHALLENGE.
Recapture the magic.
Prevayl approached me with two primary objectives - to offer a unique user experience that's valuable and relevant to users' lives and sets the app apart from its competitors; and to enhance its app's functionality.
A collaborative culture with lean UX
I opted for a lean approach which emphasised rapid sketching, prototyping, user feedback and design mockups. This helped to create alignment, sparked tons of great ideas and a strong sense of ownership between myself and the stakeholders.
THE DISCOVERY.
Expectations changed over time.
The discovery phase was a quick, high‐intensity effort that allowed me to define project milestones, audit the existing work, review the competitor landscape, understand Prevayl's vision, and begin research into user needs, behaviours and pain points. We also kicked off a technical discovery phase to understand feasibility and constraints.
THE REQUIREMENTS.
Designing for what users want to know, do & feel.
Synthesising research goals helped me focus on both what the app should achieve and how it should feel. I believed this would be the difference between delivering a good experience and a great one. Thinking about emotional design early on helped Prevayl understand the importance of aesthetics and tone of voice to the experience.
Data-driven decisions
I conducted customer interviews and gathered actionable insights to guide decisions. The app's popularity provided ample participants. I interviewed stakeholders, co-workers, and friends, and monitored Twitter for public sentiment. These methods quickly clarified user needs and gave us a solid grasp of user expectations.
THE FRAMEWORK.
Setting the design direction.
I took a top‐down approach to defining the overall structure of the experience. I generated stacks of ideas about the arrangement of UI, functional and data elements, and interactive behaviours. Starting broad, our vision began evolving into something tangible. A high‐level design system, interactions and the app's anatomy began to piece together.
THE LAUNCH.
Introducing… Prevayl 2.0
I overhauled Prevayl's design system to significantly enhance the app experience and drive user engagement. These changes to the visual hierarchy were informed by thorough research and extensive user feedback.
CAMPAIGN.
Positive results. Much more to do.
The redesign of the Prevayl app had a positive impact on user engagement in the first 3 months after launch. During this time, Prevayl saw a 168% increase in completed workouts and a 16% rise in new users.
Enhancing the brand experience for Prevayl.
Enhancing the brand experience for Prevayl.
Enhancing the brand experience for Prevayl.
SERVICES
UX / UI / Brand identity
SECTOR
SmartWear
YEAR
2024
OVERVIEW
Prevayl presented me with an exciting challenge: to develop a fresh, modern brand identity for their fitness app. I was all in.
THE CHALLENGE.
Recapture the magic.
Recapture the magic.
Prevayl approached me with two primary objectives - to offer a unique user experience that's valuable and relevant to users' lives and sets the app apart from its competitors; and to enhance its app's functionality.
Prevayl approached me with two primary objectives - to offer a unique user experience that's valuable and relevant to users' lives and sets the app apart from its competitors; and to enhance its app's functionality.
THE DISCOVERY.
Expectations changed over time.
Expectations changed over time.
The discovery phase was a quick, high‐intensity effort that allowed me to define project milestones, audit the existing work, review the competitor landscape, understand Prevayl's vision, and begin research into user needs, behaviours and pain points. We also kicked off a technical discovery phase to understand feasibility and constraints.
The discovery phase was a quick, high‐intensity effort that allowed me to define project milestones, audit the existing work, review the competitor landscape, understand Prevayl's vision, and begin research into user needs, behaviours and pain points. We also kicked off a technical discovery phase to understand feasibility and constraints.
A collaborative culture with lean UX
A collaborative culture with lean UX
I opted for a lean approach which emphasised rapid sketching, prototyping, user feedback and design mockups. This helped to create alignment, sparked tons of great ideas and a strong sense of ownership between myself and the stakeholders.
I opted for a lean approach which emphasised rapid sketching, prototyping, user feedback and design mockups. This helped to create alignment, sparked tons of great ideas and a strong sense of ownership between myself and the stakeholders.
THE REQUIREMENTS.
THE REQUIREMENTS.
Designing for what users want to know, do & feel.
Designing for what users want to know, do & feel.
Synthesising research goals helped me focus on both what the app should achieve and how it should feel. I believed this would be the difference between delivering a good experience and a great one. Thinking about emotional design early on helped Prevayl understand the importance of aesthetics and tone of voice to the experience.
Synthesising research goals helped me focus on both what the app should achieve and how it should feel. I believed this would be the difference between delivering a good experience and a great one. Thinking about emotional design early on helped Prevayl understand the importance of aesthetics and tone of voice to the experience.
Data-driven decisions
Data-driven decisions
I conducted customer interviews and gathered actionable insights to guide decisions. The app's popularity provided ample participants. I interviewed stakeholders, co-workers, and friends, and monitored Twitter for public sentiment. These methods quickly clarified user needs and gave us a solid grasp of user expectations.
I conducted customer interviews and gathered actionable insights to guide decisions. The app's popularity provided ample participants. I interviewed stakeholders, co-workers, and friends, and monitored Twitter for public sentiment. These methods quickly clarified user needs and gave us a solid grasp of user expectations.
THE FRAMEWORK.
THE FRAMEWORK.
Setting the design direction.
Setting the design direction.
I took a top‐down approach to defining the overall structure of the experience. I generated stacks of ideas about the arrangement of UI, functional and data elements, and interactive behaviours. Starting broad, our vision began evolving into something tangible. A high‐level design system, interactions and the app's anatomy began to piece together.
I took a top‐down approach to defining the overall structure of the experience. I generated stacks of ideas about the arrangement of UI, functional and data elements, and interactive behaviours. Starting broad, our vision began evolving into something tangible. A high‐level design system, interactions and the app's anatomy began to piece together.
THE LAUNCH.
THE LAUNCH.
Introducing… Prevayl 2.0
Introducing… Prevayl 2.0
I overhauled Prevayl's design system to significantly enhance the app experience and drive user engagement. These changes to the visual hierarchy were informed by thorough research and extensive user feedback.
I overhauled Prevayl's design system to significantly enhance the app experience and drive user engagement. These changes to the visual hierarchy were informed by thorough research and extensive user feedback.
THE IMPACT.
THE IMPACT.
Positive results. Much more to do.
Positive results. Much more to do.
The redesign of the Prevayl app had a positive impact on user engagement in the first 3 months after launch. During this time, Prevayl saw a 168% increase in completed workouts and a 16% rise in new users.
The redesign of the Prevayl app had a positive impact on user engagement in the first 3 months after launch. During this time, Prevayl saw a 168% increase in completed workouts and a 16% rise in new users.