SERVICES
Branding
SECTOR
Automotive
YEAR
2021
Bringing traffic and journey data to life.
OVERVIEW
Design a user-friendly portal for WEJO Studio that is visually appealing and offers efficient entry points for accessing various services, information, and tools.
THE CHALLENGE.
Breathe life into connected journey data.
Create an intuitive “point and click” platform that provides easy access to insights that are consumable and actionable.
Agile collaboration
As part of the Product squad, I worked closely with designers, product owners, developers, and stakeholders to turn complex data into intuitive designs that enhance the customer experience.
THE DISCOVERY.
Understanding connected data
The discovery phase allowed me to audit existing work, review the competitor landscape, understand WEJO's vision, and research user needs, behaviours and pain points. I liaised closely with the development team to understand the feasibility and constraints for this project.
THE REQUIREMENTS.
Designing for what users want to know, do & feel.
Integrating research goals allowed me to focus on what the interface layouts should feature and how it should feel for the customer. By placing the customer at the heart of the project I was confident we would deliver a great experience. Thinking about emotional design early on helped me understand the importance of aesthetics and tone of voice to the experience.
Design shaped by data
I conducted customer interviews and gathered actionable insights to guide decisions. I spoke with participants from external companies which helped me quickly clarify user needs and gave us a solid understanding of expectations.
THE FRAMEWORK.
Designing the foundations.
I was responsible for the overall structure of the experience. I generated stacks of ideas about the arrangement of UI, functional data elements, and interactive behaviours. Starting broad, the UI began evolving into a high‐level design system. The interface began to piece together.
THE LAUNCH.
Introducing… WEJO Studio.
The image below shows the final designs for product launch.
CAMPAIGN.
Phenomenal feedback!
I facilitated a series of lab sessions to test the improved experiences for WEJO Studio ahead of a planned soft launch. The participants were asked to complete a short survey to capture their insights. 96% of participants rated the new onboarding experience as 'Excellent'. Overall, when asked to rate the new brand palette, 92% of participants said they 'Really liked it'.
Bringing traffic and journey data to life.
Bringing traffic and journey data to life.
Bringing traffic and journey data to life.
SERVICES
Branding
SECTOR
Automotive
YEAR
2021
OVERVIEW
Design a user-friendly portal for WEJO Studio that is visually appealing and offers efficient entry points for accessing various services, information, and tools.
THE CHALLENGE.
Breathe life into connected journey data.
Breathe life into connected journey data.
Create an intuitive “point and click” platform that provides easy access to insights that are consumable and actionable.
Create an intuitive “point and click” platform that provides easy access to insights that are consumable and actionable.
THE DISCOVERY.
Understanding connected data
Understanding connected data
The discovery phase allowed me to audit existing work, review the competitor landscape, understand WEJO's vision, and research user needs, behaviours and pain points. I liaised closely with the development team to understand the feasibility and constraints for this project.
The discovery phase allowed me to audit existing work, review the competitor landscape, understand WEJO's vision, and research user needs, behaviours and pain points. I liaised closely with the development team to understand the feasibility and constraints for this project.
Agile collaboration
Agile collaboration
As part of the Product squad, I worked closely with designers, product owners, developers, and stakeholders to turn complex data into intuitive designs that enhance the customer experience.
As part of the Product squad, I worked closely with designers, product owners, developers, and stakeholders to turn complex data into intuitive designs that enhance the customer experience.
THE REQUIREMENTS.
THE REQUIREMENTS.
Designing for what users want to know, do & feel.
Designing for what users want to know, do & feel.
Integrating research goals allowed me to focus on what the interface layouts should feature and how it should feel for the customer. By placing the customer at the heart of the project I was confident we would deliver a great experience. Thinking about emotional design early on helped me understand the importance of aesthetics and tone of voice to the experience.
Integrating research goals allowed me to focus on what the interface layouts should feature and how it should feel for the customer. By placing the customer at the heart of the project I was confident we would deliver a great experience. Thinking about emotional design early on helped me understand the importance of aesthetics and tone of voice to the experience.
Design shaped by data
Design shaped by data
I conducted customer interviews and gathered actionable insights to guide decisions. I spoke with participants from external companies which helped me quickly clarify user needs and gave us a solid understanding of expectations.
I conducted customer interviews and gathered actionable insights to guide decisions. I spoke with participants from external companies which helped me quickly clarify user needs and gave us a solid understanding of expectations.
THE FRAMEWORK.
THE FRAMEWORK.
Designing the foundations.
Designing the foundations.
I was responsible for the overall structure of the experience. I generated stacks of ideas about the arrangement of UI, functional data elements, and interactive behaviours. Starting broad, the UI began evolving into a high‐level design system. The interface began to piece together.
I was responsible for the overall structure of the experience. I generated stacks of ideas about the arrangement of UI, functional data elements, and interactive behaviours. Starting broad, the UI began evolving into a high‐level design system. The interface began to piece together.
THE LAUNCH.
THE LAUNCH.
Introducing… WEJO Studio.
Introducing… WEJO Studio.
The image below shows the final designs for product launch.
The image below shows the final designs for product launch.
THE IMPACT.
THE IMPACT.
Phenomenal feedback!
Phenomenal feedback!
I facilitated a series of lab sessions to test the improved experiences for WEJO Studio ahead of a planned soft launch. The participants were asked to complete a short survey to capture their insights. 96% of participants rated the new onboarding experience as 'Excellent'. Overall, when asked to rate the new brand palette, 92% of participants said they 'Really liked it'.
I facilitated a series of lab sessions to test the improved experiences for WEJO Studio ahead of a planned soft launch. The participants were asked to complete a short survey to capture their insights. 96% of participants rated the new onboarding experience as 'Excellent'. Overall, when asked to rate the new brand palette, 92% of participants said they 'Really liked it'.